nathanr|ca

May 5, 2008 | By Lorelle VanFossen

One of the loudest messages shouted from the rooftops in Chicago at Successful and Outstanding Bloggers Conference (SOBCon) was: It's not about you.

This came through on many levels.

Your blog is not about you.

Your blog is not about you. Sure, it starts out about being about what you want. About what messages you want to send. About how you want to frame and publish content. About who you want to reach and what you want to get out of your blog.

But once you hit the publish button, it no longer is about you and what you want. It's about the readers. It’s about what they want. It's about what they need. It's about giving them what they want and need in order to keep them, and attract new readers.

Source: The Blog Herald